Jan 2, 2020
Hey! Morgan Nield here and welcome to the first ever episode of the Simplify Your Sales podcast. Recording this episode actually feels a bit surreal because I have been dreaming and planning and scheming for SO STINKIN LONG that I didn’t think this day would ever come. It’s one of those things where you think “Oh, I’ll just start a podcast!” and then you realize JUST how much WORK it’s going to take to make happen and here we are, more than 6 months later and just getting our first episodes out there. It’s definitely been a long time coming, so I couldn’t be more excited about it all!
So today’s episode is going to be a bit unique-- I wanted to share my vision for the Simplify Your Sales podcast, but I also wanted to share a bit about me-- in case you’re just being introduced to me for the first time and you’re wondering who the heck this fast-talking girl is. Trust me-- I hear you on that!
(Who I am:)
So I’m Morgan Nield and I’m a 31 year old stay at home momma with 2 kiddos from a teeny-tiny town in rural Utah. One where the cattle outnumber the humans and you get stopped in the middle of the road because you have to wait for a herd of sheep to cross the road.
Rather than share my life history-- while fascinating-- I thought it could be fun to share 5 random facts about me instead:
My husband’s weakness is shoes. Mine is sprinkles. You can NEVER have enough sprinkles.
So there you have it-- 5 random facts about me that have nothing to do with anything other than giving you a better picture of who I am and the random quirks that come with me.
My Etsy experience:
But even though I have an enviable cupboard of sprinkles, that in NO way qualifies me to teach you about marketing your Etsy shop. I understand that! So a little about my history on Etsy--
I began my Etsy Shop, LittleHighbury, back in late 2013 as a way to cope with the intense post-partum depression + anxiety I was feeling after my daughter, Juliet, was born. I needed something that was more than just another repetitive task in motherhood for me. Motherhood was EXTREMELY difficult on me and no part of me eased into it gracefully. I admire women who make this look so natural and effortless-- you are incredible! Without a doubt, though, for me- this period of time was one of the most difficult and emotionally challenging experiences of my life.
So when people ask me HOW and WHY THE HECK I started an Etsy shop with a screaming newborn in tow, I literally saw no other option-- and as dramatic as it sounds, I genuinely attribute my real-life survival to my Etsy shop. It kept me sane until my post-partum depression started subsiding at about 18 months.
Now, this wasn’t my first Etsy shop-- I had opened one back in 2011 originally and it had sputtered along as a big old flop before I shut it down. This is, however, the first Etsy shop I opened...and went into with an actual marketing plan. In a nutshell sequence of events, I opened my shop in November, it went from $0 - $1,200 in the first month and grew to multiple five figure months over the next 2 years, earning over $600,000 in revenue. It has been a crazy and a wild ride and one that I am eternally grateful to be a part of.
What I do:
Now, I want to make this clear: I don’t consider the product I sold-- baby headbands of all things-- to be particularly groundbreaking or unique (it’s a very saturated market!). And I certainly don’t attribute my success to an “incredible” product.
There were PLENTY of other shops on Etsy that had MUCH better products than I did in my niche-- I’ll be the first to admit it. My products were basically average.
But the difference between me and the shops that had INCREDIBLE product but maybe only 1/10 of the sales I had?
It all comes back to strategic marketing.
And that’s what this podcast is going to be all about.
I want to debunk the myth that selling online is hard.
Here’s the truth: Selling online the way you HAVE been trying to is hard.
Selling online-- with the right strategies and automated systems in place-- is EASY.
Even if you’re an introvert.
Even if you’re tech-challenged.
Even if you come from 0 marketing background.
My hopes for this podcast are to show you just how easy and natural it CAN feel to sell online. You don’t need to feel sleazy or sales-y to move your product and make money. You don’t need to spam the crap out of Instagram or sell cheaper than everyone else on Etsy to make sales. Trust me on this!
With the RIGHT foundation + strategies in place, you can sell your product EFFORTLESSLY-- and in a way that feels good and right for you and doesn’t undercut your profit.
Whether you have quit-your-day-job revenue goals or just want a bit of financial “wiggle room” at the end of the month, you’re going to learn proven strategies and tactics that are going to leave you feeling EMPOWERED that yes, YOU can do this.
And with that, that’s a wrap for the Simplify Your Sales pilot episode! Thanks for tuning in and getting to know me + this podcast a bit better-- I can’t wait to have you join along for the ride-- see ya in the next episode!